What is Whoop? Boston wearable device startup WHOOP is going after elite teams and athletes with its next-gen wrist-worn strap measuring biometrics (24/7). The firm’s technology is currently targeting professional players in major sports leagues, Olympians, college athletes, and even the U.S. military, but it could have wider appeal in the future.

What is Whoop? - Futuristic Fitness Tracker For Athletes

What is Whoop: Next-generation Fitness Tracker

WHOOP is a wearable wristband that helps professional athletes perform better with its predictive analytics for coaches and sportspersons. What’s unique about the company is that it collects data on skin conductivity and heart rate variability during the process of tracking an athlete’s sleep to understand how the body recovers from exercise.

WHOOP continuously measures every athlete’s strain and recovery. According to the company, it helps balance training plans, prevent injury, and increase team performance. This innovative “body-assistant” has already convinced an early group of elite athletes. Athletes and numerous Olympians are currently using the technology across all major U.S. professional sports leagues and college conferences.

What is Whoop: Helping Athletes Win More

The analytics make sure athletes avoid overtraining and undertraining. This is necessary in order to help them reach an optimal shape before a competition.

“At the elite level, it’s no longer just about outworking your opponents to get an edge,” said Mike Mancias, the long-time athletic trainer for LeBron James, and now a WHOOP advisor. In fact, the key is to balance intensity with recovery, Mancias believes.

The WHOOP system presents a team dashboard to coaches and trainers to tailor-make training and game strategies for each athlete of the team. The data gets streamed via Bluetooth.

What is Whoop: Informed Decisions

WHOOP CEO and founder Will Ahmed built a system “that is always on.” The aim is to help athletes and coaches make informed decisions.

“Elite athletes require the highest level of body awareness,” said Ahmed. “Given the slim margin between success and failure, it’s surprising that most athletes don’t really understand what they’re doing to their bodies”. Ahmed believes that even the fittest athletes can overtrain, misinterpret fitness peaks and underestimate the importance of recovery and sleep. Can a wrist-band be the true game changer? We’ll see…